Mark Letson began his career in the Charlotte, NC office in 1991, booking EastCoast's roster of exclusive bands, then moving to Atlanta to develop EastCoast's National Talent Buying Division in 1994. Since 2000, Mark has been based out of EastCoast's headquarters, located in Richmond VA, while also helping launch EastCoast's satellite office in Washington, DC. He is an active member of IEBA, VFEA and ISES.
Mark's role as National Talent Buyer for EastCoast entails finding the right act for each event and negotiating the best deal possible. He finds the best artists available based on the type of event, budget, target demo and locale. Mark helps the client through the process of choosing the best band for the event, making an offer, negotiating rider requirements, production requirements, travel itineraries, day of show timelines and the countless details in between.
Over the course of Mark's career, he has booked legendary artists from James Brown, Stevie Wonder, Tony Bennett, Ray Charles and Steely Dan to contemporary favorites like Maroon 5, Zac Brown, Sheryl Crow, Dave Matthews and Tim McGraw. Averaging almost 200 shows produced annually, this list is only a sampling, but represents the wade array of artists we work with and events that we produce at EastCoast. Based on availability, budget and event, Mark and the team at EastCoast can produce anybody, anywhere.
Mark has booked thousands of national artists literally from coast to coast and around the world. From motorcycle rallys to fairs, festivals, series, corporate events, product rollouts and private engagements, he's always looking forward to the next challenging event.